The Compton Way
When it comes to achieving challenging fundraising targets for specific projects, the Compton Way has proven to be a powerful and effective method. Based on person to person, face to face solicitation of a carefully selected constituency, the Compton Way secures large amounts of money from a small number of givers in a short period of time.
The effectiveness of the Compton Way is reliant on the establishment of a successful partnership between the volunteer and the professional, on the understanding that the volunteer is the fundraiser, not the professional.
While some may have the impression that a paid person will be able to ask for and achieve major gifts for a project, the Compton Way demonstrates that when it comes to raising really significant sums of money, it is essential to have the commitment of influential volunteers of genuine quality.
Once these people have demonstrated their personal belief in the project by making their own thoughtful and proportionate gifts, they become the most powerful askers. In personally approaching those whom they know, these volunteers offer an opportunity for others to share a vision. Using the Compton Way, asking for the money is not a chore. It is a challenge to involve people in exciting and worthwhile projects.
In partnership with experienced campaign management, the limited time available to these often busy volunteers is applied efficiently. Acting as the 'behind the scenes' planner, organiser, trainer, promoter, counsellor and friend, the Campaign Manager ensures that the often tedious and sometimes daunting day-to-day tasks are completed.
The Compton Way has been tested around the world on many inspiring and unique projects. While cultures and conditions vary, the desire of people to meet the challenges facing their community is universal. In four decades of practice, through a direct, honest and results oriented approach, the Compton Way has delivered lasting benefits long after the funds have been found and the projects completed. Those who use the Compton Way are assured of an ethical and proven fundraising method that will produce funds and friends in considerable quantities.
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