When it's done well, fundraising can look easy.

Indeed, we're the first to say that successful fundraising is organised common sense.

However, there are a few key questions that need to be asked before you start:

• Is the community profile of your charitable organisation positive and strong enough to attract support?
  
  
• Are your projects and programmes attractive and compelling enough to hook donors and differentiate you in a saturated charitable marketplace?
  
  
• Is your governing body and other organisation leaders close to you behind the project?
  
  
• What is your potential to attract individual donors, grant-makers and companies to support your organisation: and what's the best way of approaching these different types of leadership prospects?
  
  
• Do you have access to volunteer champions with wealth and influence to take leadership, networking roles?
  
  
• Do you have the in-house fundraising staff with the time and experience to plan and deliver a major fundraising initiative?
  
  
• What economic, or other external factors, could have an impact on your fundraising plans?
  
  
• What is the best timing for your fundraising effort?
  
  
• Is the amount you are looking for realistic in light of the responses to the above factors and questions?

We are a direct, no-nonsense consultancy with a 50-year track record of success.

We specialise, through our fundraising studies, reviews and planning services, in helping not-for-profit organisations to answer the above questions and prepare for successful performance.

There's also a great deal of science, art and skills involved in successfully managing fundraising campaigns. We have a team of specialist fundraising campaign managers, second to none in the UK, who can be assigned to deliver significant and challenging fundraising goals: be that in the form of periodic support; outsourcing of particular projects or the transfer of entire fundraising and marketing operations to our management team.

We understand that charities need return on their fundraising and marketing investment.

If you are unhappy with your fundraising - or find your organisation with a fundraising goal that looks beyond the reach of your current capacity - please call for a preliminary, informal no-obligations discussion on 020 7038 3555 or email me at LWheatley@ComptonFundraising.co.uk

Paul Molloy, CFRE
Managing Director