The changing funding landscape for UK universities and other higher education institutions and increasingly competitive market for new students has driven the importance of development programmes within this part of the sector. Widening access and improving the student experience are at the heart of today’s fundraising programmes that not only engage alumni, but the wider community.
University leaders were concerned that the new tuition fee regime represented a challenge to student recruitment from lower income families and that higher costs could deter the very people who Staffordshire should be encouraging into university. In addition, the University wanted to build on its success in attracting gifted students who helped to improve academic standards, encourage research and attract talented staff. Compton was appointed to prepare a fundraising strategy to help expand the University’s scholarship and bursary programme and also advised the University on staffing and training a newly-established Alumni and Development office.