Animal Welfare

Compton — Animal Welfare

Some of our greatest thinkers – from the Ancient Greeks to Leonardo, from Darwin to Einstein, have noted that humankind’s “moral progress can be judged by the way its animals are treated.” (Gandhi)

Furthermore, developments in biological science are underpinning an instinctive sense that links between human health and wellbeing and that of animals (in the form of risks and opportunities) are greater than we ever thought.

Animal welfare charities are able to call upon the support of highly committed and passionate supporters for annual donations, big project funding and legacies.

Born Free Foundation: “compassionate conservation”

The Born Free Foundation is an international wildlife charity that campaigns to ‘Keep Wildlife in the Wild’. It protects wild animals in their natural habitat, campaigns against the keeping of wild animals in captivity and rescues wild animals in need. It also promotes Compassionate Conservation, which takes into account the welfare of individual animals in conservation initiatives.

In 2017 we conducted a fundraising strategy review for this iconic Foundation – from its direct mail fundraising programme to its legacy campaigning.

Greyhound Trust: finding homes for retired racing greyhounds

The Greyhound Trust was founded in 1975 and each year homes around 3,500 retired racing greyhounds and help hundreds more. Following a fundraising resources study, we shaped and implemented a fundraising plan to raise the charity’s regular giving income. At the same time, we established a more proactive legacy promotion campaign that went on to significantly increase gifts in wills.

Selected previous clients

  • Animal Health Trust, Newmarket
  • Cambridge University Veterinary School (CAMVET)
  • Dogs Trust, Malta
  • Mozambique Elephant Trust
  • Pangea Elephant Sanctuary
  • Royal Society for the Protection of Birds (RSPB)
  • Royal Veterinary College, University of London
  • The National Stud, Newmarket
  • Wildlife Trust for Bedfordshire, Cambridgeshire and Northamptonshire