Some of our greatest thinkers – from the Ancient Greeks to Leonardo, from Darwin to Einstein, have noted that humankind’s “moral progress can be judged by the way its animals are treated” (Gandhi).
Furthermore, developments in biological science are underpinning an instinctive sense that the link between human health and well being and that of animals is greater than we ever thought.
Animal welfare charities therefore are able to call upon the support of highly committed and passionate supporters for annual donations, big project funding and legacies.
However, like other mission-led organisations, they are changing the way they work to address some of the great challenges of today’s landscape.
Since its foundation 200 years ago, the RSPCA has changed attitudes, behaviours and over 400 laws to improve the lives of animals.
But animals are facing more challenges than ever: from climate change to loss of habitat, intensive farming to the impact of the cost of living crisis.
We are working with RSPCA’s Philanthropy Team to test and shape a forward-looking fundraising campaign to create a better world for every animal.
Butterflies and moths are declining at an alarming rate, with half of Britain’s butterfly species currently listed as threatened with extinction.
However, where conservation projects and programmes are enabled, there is evidence that butterfly populations can recover.
It was our privilege to work with Butterfly Conservation, best known for its annual Big Butterfly Count, on a fundraising strategy review to underpin its 5-year strategy to:
Save the Elephants is a research and conservation organisation founded in 1993 by Iain Douglas-Hamilton “to secure a future for elephants and sustain the beauty and ecological integrity of the places they live.”
As a UK-registered charity, headquartered in Nairobi with donor audiences in the United States, the UK and several other countries, the charity needed to ensure that its fundraising database, website, plug-ins, and on-line payment systems were fully integrated and working at optimum levels to enable the growth of its individual giving income streams.
Over a 3-month period, our Compton digital technology team worked closely with Save the Elephants fundraisers and website designers to assess its options and recommend the best way forward for the charity’s donation platforms, database management and donor journey to maximise its fundraising potential.