Trusts and Foundations: The power of human connection
Launching our new Issues Paper: relationship-first Trusts fundraising
Charities across the UK are navigating an increasingly competitive funding landscape. With over 10,000 philanthropic trusts distributing more than £6 billion annually, the opportunity is vast, but so is the competition.
Drawing on over seven decades of experience, our work has consistently shown Trusts and Foundations fundraising goes far beyond ticking eligibility boxes. It’s about building genuine relationships rooted in empathy, shared values, and long-term vision.
Why relationships matter more than ever
Funders are people. Trustees, administrators, and advisors are driven by values, stories, and the desire to make a difference. In today’s crowded funding environment, the “who you know” factor matters more than ever.
Warm introductions, shared networks, and peer-led outreach can transform cold applications into meaningful conversations.
What does relationship-first Trusts fundraising look like?
Our new Issues Paper outlines four key pillars of a relationship-first approach:
- A compelling case for support that aligns with funders’ values
- Prospecting that prioritises relationship potential, not just eligibility
- Personalised outreach that builds trust and connection
- Thoughtful stewardship that deepens engagement over time
These principles mirror the strategies used in major donor fundraising because the same human-centred approach applies.
How Compton can help
Led by Managing Consultant Robin Gray, our dedicated Trusts & Foundations Fundraising Unit helps charities raise millions every year.
From tailored prospecting and appeal writing to peer-led fundraising and stewardship planning, we support organisations in building lasting relationships with funders.
- Download our Issues Paper
- Contact us by using the form on left or call 0207 038 3555
- Learn more about our services
